Online reputation management is vital to the survival of any business. It is about being proactive to build your reputation, and reactive if and when something negative does appear. The best way to do this is to work together with a reputation management company, as these professionals really know what they are doing. However, below are 10 top tips to help you out in the meantime.
10 Top Reputation Management Tips
- Use Google Alerts to make sure you receive a notification whenever anything, good or bad, is said about you.
- Don’t wait to respond with slanderous or libelouscomplaints, contact the website owner to have it removed. Alternatively, ask Google to de-index the complaint.
- Stay calm. While it hurts to see bad things about you, and even more so if they are untrue, it is not the end of the world. If you panic, you will send out emotive responses and potentially make things worse.
- When the complaint is genuine, apologize to the person leaving the complaint, and offer them a solution if the fault is yours.
- Make sure you have an optimized website with a domain name directing to your website. You will have full control over this site, so you can fill it with lots of interesting and positive things about you.
- Never stop monitoring your online reputation. This is particularly true if you are a small brick and mortar store, where you may feel your online presence is not so important. Everybody is online nowadays, and they will be talking about you.
- Build a proactive strategy. Don’t wait for something bad to happen before you start addressing the issue, but work hard at making sure you have a positive online presence. Build a social media profile, blog often, ask your customers for their reviews.
- Make full use of Twitter. Twitter is not doing so well in the grand schemeof things, but it is a fantastic platform for businesses. This is because every Tweet has to be short and sweet, which means people cannot launch into lengthy complaints against you, but you can easily link people to other, very positive, content available about you online.
- Engage in strong link building practices. This ensures that you build a positive online presence so that, when people look you up, they see the good rather than the bad. This is quite complex work, however, and you do need to know what you are doing for it to have an effect.
- Hire a professional company. In reality, you wouldn’t have to engage in any of the above nine tips, if you were to simply work together with a professional reputation management company. Naturally, this means spending a little bit of money. However, not spending this money could cost you a whole lot more in lost revenue, because customers will go elsewhere if they believe you to not offer any good quality products or services. You should see a return on investment, in other words.