Social media marketing (SMM) is a massive buzzword right now. So much so, in fact, that there are now agencies offering SMM services all over the place. They will tell you that, unless you have YouTube, Twitter, Facebook, and LinkedIn page, you may as well not exist anymore. The fact that social media is all around us and that it is hugely popular is no secret, and the fact that most small business owners in particular simply don’t have the time to manage all of this, is no secret. So should you hire an SMM agency to do it for you?
The Pros and Cons of SMM Agencies
The biggest advantage of hiring an agency is that they will market your social media presence properly. The biggest disadvantage, however, is that they cost a lot of money. You can expect to pay between $600 and $1,000 just for setting up and managing a Facebook business page, when you could do that yourself for free.
However, the reality is also that Facebook is hugely important. Almost everybody in the world uses it, and that includes your existing and potential customers. They need to be able to find things about you through Facebook, and they want to talk to you and about you on this platform as well. Facebook reviews, for instance, can make or break a business.
If you don’t have a Facebook page, you have a problem. Plus, you cannot ignore the other channels either. Instagram and Pinterest, for instance, are hugely popular with the younger audience. LinkedIn is popular with older, professional people. And Twitter has a die-hard core of followers as well. Those are all people that could potentially shop with you, and that could vent about their disappointment in not being able to find you if you don’t use those social media channels.
Recent research has shown that the vast majority of people use social media for entertainment, to keep up with the news, and to speak with their families and friends. Hence, you may think that they don’t actually engage with brands. This may be true, but what they do, however, is talk about brands with their friends and family. And that is potentially a huge opportunity missed.
The fact that you have to use social media for your business, clearly, is undeniable. The fact that you could turn that into a full-time job, however, is equally undeniable. If you have a personal Facebook account, for instance, you will know just how much time you spend every day just going through and responding to your notifications. And that is just one channel! So is it worth spending several thousands to get a professional in to do it for you? Absolutely. In fact, it is very likely, so long as it is managed properly, that you will see a huge return on investment on it. And, at the end of the day, therein truly lies the success of your business.