The internet has completely changed the game when it comes to marketing, it has opened up new channels and ways of accessing potential customers and given us the ability to reach thousands of people with consummate ease. Whilst traditional marketing still has its place, marketing online is by far the best method to encourage customers to buy your product and even more so if your product is of the online nature. As with any form of marketing, the key is to demonstrate to potential clients how good your product is and how it can improve their lives, if you are looking to market your online product then here are some tips for how to go about it.
Create a Buzz
Something that companies such as Apple do expertly is to create a buzz before the product launches. Doing this means that when your product drops, people can’t wait to get their hands on it. This style of marketing requires quite a bit of skill and you will need to target the right people, start with some online videos or even something a little cryptic in order to gain some intrigue. As the product launch nears you can give away a little more info and then when it does launch you will have several customers waiting with baited breath to snap it up.
Relationship marketing is a great tool to gain some customers and to maintain existing customers. The idea is that you directly engage with customers, perhaps through social media, without trying to sell them anything. This approach gains the trust and loyalty of customers and once you have this, then you can start presenting your products to them. Loyalty is scarce in such a competitive online industry and if you can gain this from your customers then you will be one step ahead of the competition.
Social media is by far the best way to market a product, access to millions of pairs of eyes with a simple click of a button, if you can get your product to go viral then you will hit the jackpot. If you are going to be marketing on social media then you are going to need to be very creative and really grab people’s attention. Your potential clients may only see your product or ad for a very short time, such is the nature of social media, so you need to really make a mark in people’s minds. It is also important that you decide who your target market is, there is no point investing time and money dedicating a social media marketing campaign to the wrong demographic, you will be wasting not only time, but also money. There are several methods on social media to dedicate your ads to the people who will like your products most so be sure to do lots of data analysis beforehand.