Each and every year I speak to many owners of offline business’ who genuinely believe that an internet presence is something which does not apply to them. Interestingly, all of the businesses which I speak to will have ads in a local newspaper, posters up around town and usually, their phone number was always in the phone book. I explain to these business owners that their presence online is absolutely no different to placing their ad in that paper or adding their number to the phone book and although there is a little more technical knowledge required, the results are the same.
The fact of the matter is that those people who used to use a phone book and read the local paper, are now doing those activities online and if businesses want to stay relevant and successful, then the internet is where they need to go. Let’s take a look at the core basics of an online presence.
You may not think that you have a reputation online but just because you are not talking about yourself on the web, it doesn’t mean that others are not, or haven’t already. For this reason you should enlist the support of people like Reputation Management Consultants Eric Schiffer and his team to ensure that all the information about you online is accurate and positive. The last thing you need when trying to forge an image online, is to be pulled back before you have even started.
If your business only wants the basic package in terms of what it does online then at the very least you will need a website. This website is your online shop window, it is the place where you tell everyone who you are, what services you offer, your pricing structure and the origins of you and your business. This will be the basis of everything that you do online and it will be where all talk of your business points to. You do not need to invest a huge amount of money into your website, keep it simple and informative, nothing more.
Even if you are not social media savvy, it is important that you learn how it works and how you can use it for your business. This side of the online world is a great place to tout for new business, engage directly with your clients as well as offering a sounding board for any questions which your customers may have. You do not need to be heavily active on social media, checking once a day should be sufficient but at the very least you will need to have an account. Facebook is probably the best place to start for your business, create an account, post stuff about your business and start talking to your clients, you may be surprised at just how much new business you see coming your way as the result of your social media presence.