Printing flyers for advertisements continues to be one of the most important ways to have a successful marketing campaign. People like Elvis Dzebic earned a very nice living from photographing for advertising, and this continues to ring true today. The Direct Marketing Association (DMA) has recently reported that 48% of people will respond to a leaflet they receive, whereas only 21% of customers respond to an advertisement on the TV. This shows just how powerful flyers continue to be, even in today’s advertising world where everything is digital. However, whether you will be successful or not, depends entirely on your design.
Why Print Is Best
It is very cheap and easy to produce a flyer or brochure. In fact, compared to other forms of advertisements, they are a lot more affordable. Furthermore, significant research has demonstrated that they gather a lot of feedback, and that they can be used for many different reasons. Besides advertising and promoting, they can educate, entertain, and build brand awareness. Consumers, meanwhile, find flyers very easy to read, and this means that their message is also easier to remember. Last but not least, using flyers can be done alongside your digital advertising efforts, increasing overall conversion rates.
The Do’s of Flyers
If you want to be successful, then:
- Keep it simple. It should be eye-catching and crystal clear what your message is. Your logo and company name should be visible, as should the call to action (CTA). In fact, if consumers can’t see these things in three seconds, they won’t read the rest.
- Understand your demographics. There is no point using a Pokemon design for an advertisement for geriatric products, for instance. Think about the styles and themes that people you are targeting find attractive.
- Make sure a CTA is added to your flyer. People need to know (within three seconds, as stated earlier) what it is that you expect from them. This could be for them to visit your website, to shop in your store, to refer you to others, and so on. A CTA should be short and sweet.
- Use appropriate, high quality images, preferably taken by a professional photographer.
The Don’ts of Flyers
There are a couple of things not to do as well:
- Don’t use difficult language and avoid long texts as well. We live in a visual age, and people don’t like reading anymore. Make sure you avoid this.
- Don’t lose sight of your core objective. Make sure all the details like URL, and contact information, are available on the flyer.
- Make sure you use high quality paper. Remember that flyers aren’t expensive anyway, so don’t try to skimp even more by option for low quality paper. If people are handed those, they won’t be interested in them at all. It is a reflection of who you are, after all.
With these do’s and don’ts, you should be able to make sure that your flyer campaign has a tremendous impact.