Top 10 Female Style Inspirations for the Woman Over 45 Revealed - The Smiling Heart

Top 10 Female Style Inspirations for the Woman Over 45 Revealed

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UK fashion retailer Bonmarche has recently completed a new piece of research that looked into the fashion style inspirations for their target demographic. What makes this unique is that their average customer is aged 45 and over, hence revealing women different from the norm of popular celebrities around these days. Women such as Jennifer Anniston, Helen Mirren, Joanna Lumley, and Meryl Streep ranked consistently in the top 4 greatest inspiration across their customers.

When people are asked about celebrity fashion inspirations, names that come to mind include Taylor Swift and Beyonce. These are all younger women, who speak to a younger, 20-something audience. These women, while beautiful, often do not inspire the older woman, who is more interested in a sense of sophistication and lifestyle. For UK fashion retailer Bonmarche, it has become imperative to determine which female celebrities inspire the older generation, as that is their target demographic.

In order to achieve this, they have recently completed a huge national study, speaking to women aged 45 and over from all over the United Kingdom. As the fashion retailer offers clothing for the stylish 45+ woman, they wanted to ensure that their collection remained relevant and was what their clientele was looking for. The results of the study were very interesting, even offering a few surprises.

Because the company polled so many different women, they separated them into different age categories (45 to 54, 55 to 64, and 65 and over). They also wanted to determine whether there was a difference in preference related to geographical location. The first thing that they uncovered, and also the first surprise, was that all age categories named the same 10 women in their top 10. Those were Helen Mirren, Jennifer Anniston, Meryl Streep, Joanna Lumley, Nicole Kidman, Elle McPherson, Julie Walters, Jane McDonald, Salma Hayek, and Ruth Langsford. They also uncovered that the top 4 women were Joanna Lumley, Meryl Streep, Jennifer Anniston, and Helen Mirren in all categories, albeit in different orders.

The top 4 in the category 45 to 54 were:

  1. Helen Mirren, cited by 19.2% of women.
  2. Jennifer Aniston, cited by 16.3% of women.
  3. Meryl Streep, cited by 14.5% of women.
  4. Joanna Lumley, cited by 13.5% of women.

The top 4 in the category of 55 to 64 were:

  1. Helen Mirren, cited by 20% of women.
  2. Jennifer Aniston, cited by 15.5% of women.
  3. Meryl Streep, cited by 14.5% of women.
  4. Joanna Lumley, cited by 13.5% of women.

In the 65 and over category, the company saw two unique changes. Firstly, this is the only category in which there was a difference in geographical location. Secondly, the order of the top 4 changed for the first time. The top 4 in the category of 65 and over for England, Wales, and Northern Ireland was:

  1. Helen Mirren, with 28.4% of the votes.
  2. Meryl Streep.
  3. Joanna Lumley.
  4. Jennifer Aniston.

In the same age category in Scotland, meanwhile, the top 4 were:

  1. Jennifer Aniston, with 27.8% of the votes.
  2. Helen Mirren.
  3. Meryl Streep.
  4. Joanna Lumley.

Across all age categories and geographical locations, Helen Mirren and Meryl Streep were admired for their sense of sophistication. Joanna Lumley, meanwhile, was admire for being stylish and posh, yet approachable. Jennifer Aniston, meanwhile, was admired for her girl-next-door style, but also for her glossy hair, glowing tan, and healthy living habits.

The online marketing manager for Bonmarch explains: “As women grow older, their tastes and influences change, but one thing remains constant: a desire to look great”.