Digital Marketing Growth Strategies Startups Can Use - The Smiling Heart

Digital Marketing Growth Strategies Startups Can Use


Digital marketing is so much more complex than what most people think these days. It is also a vital part of the success of any modern business. We simply cannot deny the digital world. Any startup that would be launched without the support of a really good digital marketing strategy is set up for failure. It is as simple as that.

The good news is there are so many different strategies that you can use these days. The bad news is that it is easy to get lost in the crowd and not know what to choose. With this in mind, here are some particularly effective digital marketing growth strategies that are particularly good for startups.

Creating Responsive Web Design And Simple Navigation Structures

It is really important that you have the technical structure in place to accommodate all website visitors. If the site is not fully operational and does not look great on the device used by the visitor, it is a certainty that he/she will simply go away. This is why responsive website design is particularly important these days. The site that is created needs to look great and properly function on all devices from smartphones to desktop PCs.

When referring to the navigation structures, it is always important to help the visitor to find the desired content as soon as possible. Always be sure the menu is as simple as possible and include contact details at parts of the site that are highly visible.

Creating Valuable Content

No matter how we look at things, it is the content that is present on a website that is going to make or break any digital marketing campaign. This is why specialists understand the fact that all content created has to be interactive, engaging and practical. One of the worst things that you can do in digital marketing is to promote content that is of medium or lower quality. Whenever creating site content, be sure that you remember the following:

  • Make sure the heading tags and title are as enticing as possible.
  • Whenever possible, mention high-authority examples or own experiences.
  • Always use visuals – this includes both videos and images.
  • When possible, convert a part of the content into a video or an image.

Always Use Social Media

In order to reach as much of your intended audience as possible you absolutely need to use social media. Blog posts have to be shared on all the social media platforms that you have access to and you want to employ proper practices to increase user engagement. When you manage to encourage viewers to share and comment, you open a channel of communication that is highly valuable for modern digital marketing. This is particularly important for a startup because you want to be able to share as much as possible about the business with people interested. Viewers will also want to ask questions and social media is a great way to answer. Never dismiss any comment and be sure that transparency on used social media channels is as high as possible.