Search engine optimization (SEO) is a very complex type of marketing. Although it is linked to search engines, the real focus of a search engine optimization company is on robots. Those robots are the ones who make decisions in terms of ranking a website, looking for links and keywords.
How Powerful Are Keywords?
Keywords continue to be incredibly important. The problem is, however, that it is virtually impossible to find a keyword that hasn’t already been used thousands of times. Yet, it is still possible to use a major keyword and get your page ranked, so long as you do it properly.
A good example is that of Gamil.com. This is a Raleigh, NC company that delivers graphic and product design. Every day, they receive around 60,000 hits, despite not being a huge or even well-known company. The reason for this is that their name is only one spelling error away from Gmail, which millions of people need every day. So yes, Gamil has found a way to capitalize on the fact that people making spelling mistakes.
Spelling mistakes are big business, and a good marketer can anticipate how people will misspell certain words and use this to their advantage. The term “search engine optimization” alone can be misspelled in lots of different ways, and often is. This is something that companies can really benefit them. In fact, if you were to do a Google search for a misspelling of “search engine optimization”, you will see that spots three to 10 are not taken up by global corporate giants.
The Importance of Links
Regardless of the type of website you own, you should always backlink to other articles and previous posts. Again, it is all about the robots, who read these links to see whether the meaning of certain words is correct. If the link goes to a piece of text that has the same keywords, then the bot will index it and rank you higher. One of the key strategies of today is hyper linking, and the anchor text is usually the keyword.
Some people have described SEO as if it were a diamond. When you first come across it, it looks like something quite generic that is almost indistinct from other things. However, start to polish it and different, brilliant facets start to appear, many of which were well-hidden beneath the exterior surface. When you look inside a sparkling diamond, you will see the heart of what is SEO, because each of the facets starts to change depending on which angle you look at it, and in which light.
The process of SEO is complex and lengthy and it should be left to the professionals. You wouldn’t cut your own diamond, just as you shouldn’t do your own SEO. There are so many hidden aspects to it that have a huge impact, that SEO has now become a fulltime job. When you work with a professional, they can do that for you while you focus on running your business.